A drink that can awake anyone but with a slighter Alcoholic Version, which is globally known as Espresso Martini! Well, it’s an alcoholic Coffee Beverage which has a history of experimentation and mixing-matching an instant cold Coffee. But, likewise we consume eatables and beverages without knowing their entire history! Thus, today, we at thefoodhistory will cover it for you. Was it just an experiment or a dream to make such a drink? Here are the answers!
What Exactly Is Espresso Martini?
It’s a cold Alcoholic Caffeinated Coffee Drink which is made with Vodka, Coffee Liquor, Espresso Coffee, and to taste, Honey or sugar. Also, it’s not a true martini, nor does it have any gin or vermouth. So, espresso Martini has a meaning where three coffee beans are placed on its top which symbolizes; health, wealth, and happiness. Thus, a drink that carries history, culture, and flavor. Basically, it’s a rich and smooth drink that can soothe their soul by awakening it and keeping it real as a Beverage. A sinful mix of caffeine and alcohol which is a sweet and smooth coffee drink. But, this globally sensation drink has been the world’s second most consumed beverage. The question comes at the moment on its invention like who started making Espresso Martini.
Invention Of Espresso Martini
The espresso Martini is a modern classic cocktail which was invented by Dick Bradshell in late 1980s. So, the story starts in a cafe, Fred’s Club where Bradshell revolutionized the cocktail scene in London through his work at multiple bards. One fine day, a young model of that time, came and asked for a unique drink that can wake her up and make her soul energised. Bradshell now mentions that the model is now world famous! He found the situation challenging but, coffee machine was next to him at the bar stand. Thus, he made coffee liquor and got espresso coffee beans and for awakening her soul, alcohol was required. But, people that time used to consumer Vodka. Hence, he made combination of fresh espresso beans, coffee liqueur, vodka, and a hint of honey and mixed it for a frothy texture.
Bradshell gave this drink which wasn’t mentioned in menu itself and gave it a name of Vodka Espresso and later, Pharmaceutical Stimulant before finalizing Espresso Martini. Later, it was experiment by Bradshell to make coffee liqueur froths separately and then, adding vodka. This gave espresso martini an amazing frothy look along with vodka at the bottom. Firstly, the drink was serve in a V-shaped Martini glass and added three espresso beans at its top.
Who Gave Espresso Martini Drink?
Likewise we mentioned story of Dick Bradshell to make Martini and serving it to the model. There are some other story too that operates in North America. So, the story stars when a Bartender himself felt sleepy and needed something to energize his body and soul. Story mentions that it was a weekend thus, he thought to add alcohol in coffee that will keep his soul active and remove lethargies. This bartender made an experiment to mix Vodka in Espresso Coffee beans along with Coffee liqueur and Espresso Martini was made. But, this story isn’t that popular or has less official claims of Espresso Martini invention. This is why, Bradshell’s story has more strong foundation.
How Served Espresso Martini Drink Served?
So, a blend of coffee made into froths, placed on a mix of Vodka and coffee liquer. To make it authentic and symbolized with its history, three fresh espresso beans are place to represent different humanitarian values. Serving espresso martini in a V-shaped drinking glass gives rich representation along with history and cultural significance.
Popularity Of Martini
Being a traditional, historical, refreshing drink, Espresso Martini is the second most consumed drink in the world. Here is some statistical data to showcase its popularity:
- Using NIQ CGAs cocktail tracker the espresso martini nearly doubled in velocity by mid-2023 earning quarterly growth of 11% and surpassing Long Island Iced Tea to become the sixth most popular cocktail after making it onto the list of the top 10 cocktails served on-premise in 2022.
- According to Unions OnPrem Insights which collects data from more than 1000 high volume accounts using the POS platforms at bars and restaurants the cocktail grew by 50% during the 12-month period ending September 30 2023 right on the heels of the Old Fashioned and it is still popular heading into 2024.
- But not all of them are bar patrons.
- Due to the increase in RTD espresso martinis ready-to-drink (RTD) martinis were the subcategories on Drizly with the fastest growth rates when compared to 2022.
- According to NIQ data overall off-premise espresso martini RTD sales for the most recent 52 weeks ending December 30 2023 increased 252 percent in dollar sales compared to the prior year.
- Cold brew cocktail styles saw a 13 percent increase while coffee and cream cocktail styles saw a 79 percent decrease.
- At the start of 2023 the number of prepared espresso cocktail UPCs increased by 180 percent compared to the same period the previous year indicating that more RTD brands have been following suit. In 2022 Post Meridiem introduced their Espresso Martini. The SKU recently surpassed the Cosmopolitan variety of the brand as one of the top three.
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